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#AMPEG SVP PRO SERIES#
By 1963, the Portaflex series business had grown to 44% of Ampeg's amplifier sales. The B-15 and its subsequent variants went on to become the most-recorded bass amplifier in history. The B-15 was the first in the company's Portaflex series, and after becoming the preferred studio amp of session musicians like James Jamerson and Chuck Rainey. In 1960, Ampeg introduced the B-15, a bass combo amplifier with an innovative flip-top function, invented and patented by Oliver. Growing pains and a changing market (1960-1967) Oliver didn't join Ampeg on a full-time basis until 1956, the same year that Ampeg's name was simplified to "The Ampeg Company." In 1959, the company was incorporated as "The Ampeg Company, Inc.," with Everett Hull as President, Gertrude Hull as Secretary, and Jess Oliver as Vice President. In 1955, local musician and electrician Jess Oliver visited Ampeg's offices to purchase an amplified peg, and upon easily making the installation himself, Hull offered him a job. After Michael's departure, Hull continued to leverage connections with well-known musicians to increase awareness of his products within the New York jazz community Ampeg's new location between Carnegie Hall, NBC Studios in 30 Rockefeller Plaza, and the Paramount Theatre helped establish relationships with bassists like Oscar Pettiford, Joe Comfort, Amos Milburn and Don Bagley. Additionally, Eddie Safranski signed on with Michael-Hull to promote Ampeg products, receiving a royalty payment for equipment sold by their influence. Michael-Hull advertised in DownBeat magazine, listing bassists like Chubby Jackson and Johnny Frigo as endorsers. Michael left the company in 1948, leaving it to Hull, who relocated the company the following year to 42nd Street in Manhattan, above the New Amsterdam Theatre, renaming it "The Ampeg Bassamp Company." In 1946, they established Michael-Hull Electronic Labs in Newark, New Jersey, to sell their two products. The Hulls relocated to New Jersey, and Everett met electrical engineer and amp technician Stanley Michael, who was selling a bass amplifier of his own design, soon renamed the Michael-Hull Bassamp. Patent 2,430,717 was awarded the following year. Hull's design placed a transducer atop a support peg inside the body of his instrument, inspiring his wife Gertrude to name the invention the "Ampeg," an abbreviated version of "amplified peg." On February 6, 1946, Hull filed a patent application for his "sound amplifying means for stringed musical instruments of the violin family," for which U.S. History Early years (1946-1959) Įverett Hull (born Charles Everitt Hull), a pianist and bassist working with bandleader Lawrence Welk in Chicago, had invented a pickup for upright bass in an effort to amplify his instrument with more clarity. 1.2 Growing pains and a changing market (1960-1967).